A review by William E. Adams at Amazon.com says:
This work first saw print in 1956. It is the story of a UFO cult in a large city in the Midwest…how it developed, how the leaders recruited followers, how predictions about the coming end of the world started flowing from the psychic members who allegedly channeled messages from the spacemen/pilots. The cult members were told they would be saved, picked up by saucers on an appointed date. The members quit jobs, sold possessions, and gathered, only to be disappointed. Did they all quit in a huff? No way. The first failure only made them more determined they were right, more anxious to be ready for the next announced departure date. Then a second failure. A few members fell away, a few suffered doubts, a few challenged for leadership themselves. The point of this book is that it takes “three disconfirmations” to kill a movement of true believers, and even then, some still hang on to the discredited “theology” by grasping at excuses. I found this book by accident about 30 years ago, and have read it at least four times. I find it fascinating. In the 1970’s I knew two women in Albuquerque who were amateur psychics. They started bringing forth “space brethren messages” and eventually, although they failed to attract a following, they went up into the nearby mountains one night sure they would be lifted off before the coming unspecified disaster. They waited, but no ship appeared. I think people inclined toward UFO beliefs haven’t changed much since this book was published. The basic data shown in this study can apply to religious or political groups as well. I am sorry it is out of print, but if you have an interest in this field, get a used copy…the prices are reasonable and the book will not disappoint!
Support for the study was obtained through the Laboratory for Research in Social Relations of the University of Minnesota and help received through a grant-in-aid from the Ford Foundation to one of the authors. The study is to answer the how and why people take on new fervor when they have contradictory evidence which they should not be able to avoid. There are five conditions under which the authors would expect to observe the increased fervor:
- A belief must be held with deep conviction and it must have some relevance to action, that is, to what the believer does or how he behaves.
- The person holding the belief must have committed himself to it; that is, for the sake of his belief, he must have taken some important action that is difficult to undo. In general, the more important such actions are, and the more difficult they are to undo, the greater is the individual’s commitment to the belief.
- The belief must be sufficiently specific and sufficiently concerned with the real world so that events may unequivocally refute the belief.
- Such undeniable disconfirmatory evidence must occur and must be recognized by the individual holding the belief.
The first two of these conditions specify the circumstances that will make the belief resistant to change. The third and fourth conditions together, on the other hand, point to factors that would exert powerful pressure on a believer to discard his belief. It is, of course, possible that an individual, even though deeply convinced of a belief, may discard it in the face of unequivocal disconfirmation. We must, therefore, state a fifth condition specifying the circumstances under which the belief will be discarded and those under which it will be maintained with new fervor.
- The individual believer must have social support. It is unlikely that one isolated believer could withstand the kind of dis-confirming evidence we have specified. If, however, the believer is a member of a group of convinced persons who can support one another, we would expect the belief to be maintained and the believers to attempt to proselyte or to persuade nonmembers that the belief is correct.
Luckily, the authors found a group they could observe during the study. A woman of a very religious persuasion began writing messages she just ‘knew’ was from a contact in outer space. This ‘source’ warned her to tell the world that there was going to be a great flood to purge the world.
Along the way, she was told that those within the inner circle of her group would be rescued by flying saucers.
And in the end, we all know how that turned out. They waited again and again to be picked up, but, alas, there was no saucer shuttle and no flood. Yet, many of the group continued to believe even after a number of disappointments, illustrating the workings of the 5 premises. The people really did hang on to their beliefs even after they had been demonstrated to be patently silly.
Of course, those of you currently in the Cult of Herbert Armstrong Mafia know perfectly well there are no such things as flying saucers and the whole thing is patently silly on the face of it.
Just in case you Armstrongists get off the hook because you don’t believe in flying saucers, think again! The authors of When Prophecy Fails spend over seven pages of the first chapter on William Miller! The CoHAM should be getting mighty nervous. After all, those of us blogging to refute Armstrongism have shown that the Worldwide Church of God and its successors are cults. We’ve debunked British Israelism and shown up the same sort of ‘prophecies’ ‘disconfirmed’ by the book. There are no excuses. You Armstrongists are doing exactly what the study predicts you would do. For example, consider the British Israelism Church of God: It has the gall to just make up excuses why DNA doesn’t disprove British Israelism. The problem is that Y-Chromosome DNA has been found to be stable over thousands of years and just doesn’t magically morph to some other haplogroup. Idiots.
Then we need to consider Herbert Armstrong’s Prophetic Record:
Major fail. Again and again. And yet, people keep believing and making up excuses, just like the study says. If you really want to be embarrassed by what you believed, re-read 1975 in Prophecy:
If there is any group that illustrates the truth of When Prophecy Fails, it is the PKG. Ron and Laura Weinland — the two witnesses of the Church of God – Preaching the Kingdom of God (CoG-PKG) — have conned the PKG to continue giving them money even after their major prophecies failed… again… and again. What’s worse, Ronald Weinland is currently serving his sentence for felony Income Tax evasion, but the PKG membership sticks with him and continues to make excuses.
Others, such as David Pack continue to exhibit hoof in mouth disease — Dave prophesied a specific date that three major leaders in the other churches of God would die and members of all the ACoGs would come flocking to him. That was years ago and still… nothing.
Now it is true that the Armstrongist Churches of God have something that little group in the Midwest in the 1950s didn’t have. It would have been so much better after the flying saucers failed to show and take them away from the flood that didn’t happen if they had some way to find out how the various members of their group fared after The Great Disappointment. They should have had the benefit of some sort of periodic newspaper which had stories and articles about the group and the individual members. They could keep up much better, even if the editor didn’t particularly believe in the tenets of the group and held the ‘floodists’ and ‘farmer UFOlogists’ in contempt. He could still publish something called The Journal. Maybe out of some town like say, Big Sandy. What’s important is not what the group believes — what’s really important is to keep the social group together in its completely delusional dysfunctional existence.
It’s called journalism.