Here’s a older article about corporate imaging. Apply it to your church because after all, it is just another corporation. Enjoy.
Michael stood alone in the middle of the foyer of the Seattle Masonic Hall, people swirling around and past him without interacting with him, a solitary island in the midst of a sea of people. I noticed he was new and that apparently, no one was interested in getting to know him. It made me feel sad. I went over and introduced myself to him and began learning about him. Over the next few weeks and months, I had him over to dinner with my family several times and we even went and worked out together at the gym. I learned about this “good guy” and he had a lot of depth that most people would not expect.